As an Advertising Intern at Babe Dating, I assisted in the creation and launch of digital campaigns by developing ad copy, visuals, and videos that aligned with the brand’s voice. Using tools like Canva and Adobe Premiere Pro, I helped produce engaging content customized for various platforms. I conducted in-depth research on target audiences, competitors, and industry trends using platforms like Meltwater, Statista, and SimplyAnalytics to identify new advertising opportunities and support a cohesive omnichannel strategy. My work provided the company with a clearer understanding of key competitors and audience behaviors, resulting in more precise targeting and messaging. Additionally, I analyzed performance metrics, including impressions and click-through rates, which enabled the company to improve campaign effectiveness and enhance the brand’s social media presence.